On Monday afternoon, during the meeting discussion, newly joined team members suddenly asked how I would select the best SEO expert in India” if I were in a different industry.
A few of my senior fellow digital marketers have explained a framework to select the best SEO expert depending on the need and requirements.
Since most of the business out there faces the same problem, we thought of creating explicit content that helps them much better. Something is better than nothing.
There are so many SEO experts in India, so you have many options to choose from, but who to choose for particular work can be a costly decision when running a business.
If you are not aware of what is SEO?
Optimizing a website or content for user search queries to appear in front of your audience or a potential customer in any search engine (Google, Yahoo, Yelp, and Duck Duck Go) is called Search Engine Optimization (SEO).
- How many types of SEO are there?
- How do I find a good SEO expert?
- SEO expert services
- How to hire an SEO expert?
How many types of SEO are there?
● Technical SEO
● On-Page SEO
● Content SEO
● Off-Page SEO
● Local SEO
● Mobile SEO
● E-Commerce SEO
As the name suggests, Technical SEO ensures that search engines crawl and index the website. It helps in website visibility in search engines.
Everything within the website falls in the category of on-page SEO. It optimizes the entire website content and makes user friendly and searches engine-friendly. It affects a lot on bringing your website top on the first page of Google.
Content SEO is a subset of on-page SEO. Content SEO is all about publishing quality content and making it better and better. Posting great content can be a great strategy and a winning combination with on-page SEO.
Off-Page SEO is a process carried out outside your website to rank your website on the search engine. It helps in building authority and backlinks. Popular websites generally rank better than the less popular websites. So, off-page SEO plays a vital role in a ranking website.
Local SEO is suited only for local businesses. If you have a store or website and your goal is to get clients visiting your local store, you should optimize your website for local SEO.
Mobile SEO optimizes the website with excellent viewing on mobile devices like smartphones and tablets. More than 60% of Google searches are performed on mobile devices.
So, Mobile SEO must be an essential strategy for any business.
E-Commerce is rapidly growing from year to year. Search engine optimization (SEO) for an E-Commerce website is more complicated than the blog or corporate website since the number of promoted pages.
You have way more pages to optimize, and it’s much more challenging to promote an e-commerce website.
How do I find a good SEO expert?
If you are not aware of SEO and anyone from an SEO background, go to any search engines like Google and search for SEO experts near me, SEO expert in Bangalore, best SEO expert in India.
Generally, SEO experts optimize their websites to appear before you when you search them on search engines. If they cannot optimize their website and rank their website for your search, how will they optimize your website when your customer searching for you? Right?
How much does an SEO service cost?
Generally, different businesses have different requirements depending on the product or service they want to promote through SEO, competitors, industry, type of audience, or customers you have.
SEO has become one of the competitive marketing strategies in digital marketing as it brings a lot of value to the business in the long term.
The price varies in the range of Rs. 60000 to Rs 100000 per year
SEO expert services
There are so many different services that SEO experts offer, based on your requirement & budget:
In this case, you have an in-house SEO team, and you know how to do SEO, but you need advanced strategies and consulting to improve the results of your efforts. SEO consultant goes through all the processes and optimizes the process and techniques for better ROI.
It is a complete end-to-end package that the agency or freelancer gives at a fixed monthly recurring price. The team or person provides all the services in a single package to provide the results to your business.
Off-page SEO services
In this case, you have a house team who are experts in on-page SEO or organization that don’t want third-party services; go through the website they try to outsource all the off-page SEO works to an agency or freelancer.
You have a good team for all the SEO, but you might need a group or person who is good at link building or strategize inbound link building techniques.
How to hire an SEO expert?
The best way to hire an SEO expert is to search them on search engines saying Hire SEO expert.
For-ex: Hire SEO expert India or Freelance SEO expert India
When performing the above task, you will get an “n” number of results, finalizing them can be a hectic task, but if you know how to conclude and what are the factors to consider based on your requirement, you will feel a lot relaxed and go on picking the right one.
Knowing your monthly budget is one of the critical factors for any business to control spending. First, fix a monthly budget that you can afford. It need not always be on the lower side but start from, the lower end and go on scaling once you start getting results.
Ex: Small business will have Rs.10000 monthly budget on SEO, a medium-sized business will have Rs.30000 monthly budget for SEO, and big companies will have around Rs.50000-100000 or even greater monthly budget for SEO.
Return on Investment (ROI)
Search engine optimization (SEO) has one of the top returns on investment in digital marketing. Thus, it can be a game-changer in your digital marketing strategies. The more straightforward idea here is whoever can bring the excellent ROI should be a priority, not the person who quotes you less.
Return on investment (ROI) = (Net profit/cost of investment) x 100
Ex: If two persons quote you the same price and select the person who can deliver the higher return on investment.
In this competitive world who deliver it on time will have a significant share of the market. So, Timely delivery can be an essential factor as numerous people will not complete the work on time. If totally up to the business whether to prioritize the time or money. Generally, who delivers on time might quote a little higher.
Check for the deliverables on the list when you receive a quote. Compare all the sections. List out all the crucial necessary deliverables for your business and select the selection that delivers all of them at a comparatively lesser price.
Freelancer or agency: Let me make our decision simpler. If you’re scaling your business and money is a not bigger problem, go for an agency as they will have a team to scale your requirement. If you are experimenting with new things and it’s a small work and money is one of the limitations, go for a freelancer.
Quality of work
Everyone will not provide the same quality and customer experience. Look for their current work for the quality and type of results they offer and check whether those results match your business’s key performance indicators (KPI).
Review from existing customers
It can be an excellent consideration factor when choosing new vendors for outsourcing your work. Look at what their existing customer is telling and only consider the factor that matters to your business. The more extensive the experience, the better it is.
SEO is one massive strategy with a better return on investment, as most businesses choose their new vendors, products, or services from a simple search. So, it would be best to appear in front of them when your customers are searching for your service or products.
Has the article helped you select the SEO services in a better way?
Tell me in the comment section if you want me to add anything else to the list.
1) The Complete SEO Checklist For 2022