On Monday afternoon, during the meeting discussion few newly joined team members asked how would I select the best SEO expert in India, if I was working in a different industry.
I and a few of my senior fellow digital marketers have explained a framework to select the best SEO expert depending on the need and requirements.
Since most of the business out there faces the same problem, we thought of creating a detailed content that helps them in a much better way. Something is better than nothing.
There are so many SEO experts in India, so you have a good number of options to choose from, but whom to choose for particular work can be a costly decision when you are running a business.
If, you are not aware of what is SEO?
Optimizing website or a content for user search queries to appear in front of your audience or potential customer in any search engine (i.e. Google, Bing, Yandex and Duck Duck Go) is called Search Engine Optimization (SEO).
How many types of SEO are there?
Majorly there are 3 types of SEO:
- On-Page SEO
- Content SEO
- Local SEO
- Technical SEO
- Mobile SEO
- Off-Page SEO
Everything within the website falls in the category of on-page SEO. It is the process of optimizing the whole website content and making user friendly and search engine friendly. It affects a lot on bringing your website top on the first page of the Google.
As the name suggests, Technical SEO ensures that the crawlers from search engines crawl and index the website. It helps in website visibility in search engines.
Off-Page SEO is a process carried outside of your website to rank your website on the search engine. It helps in building authority and backlinks. Popular websites generally rank better than the less popular websites. So, off-page SEO plays an important role in a ranking website.
Content SEO is a subset of on-page SEO. Content SEO is all about publishing quality content and making it better and better. Publishing great content can be a great strategy and can be a winning combination with on page SEO.
Local SEO is suited only for local businesses.
If you have a store or website and your goal is to get clients visiting your local store, then you should optimize your website for local SEO.
Mobile SEO is a process of optimizing the website with flawless viewing on mobile devices like smartphones and tablets. More than 60% of Google searches are now performed on mobile devices.
So, Mobile SEO must be an important strategy for any business.
This is not a type SEO but needs a different strategy as E-Commerce is rapidly growing from year to year. Search engine optimization (SEO) for an E-Commerce website is more complicated than the blog or corporate website since the number of pages that are promoted
You have way more pages to optimize and it’s much more difficult to promote an e-commerce website.
How do I find a good SEO expert or best SEO expert in India?
If you are not aware of anything about SEO and anyone from an SEO background, go to any search engines like Google and search for SEO experts near me, SEO expert in Bangalore, best SEO expert in India.
Generally, SEO experts optimize their websites to appear in front of you when you search them on search engines. If they cannot optimize their website and rank their website for your search, how will they optimize your website when your customer searching for you? Right?
How much does an SEO service cost?
Generally different business has different requirement depending on their product or service that they want to promote through SEO, competitors, industry, type of audience or customers you have.
SEO has become one of the competitive marketing strategies in digital marketing as it brings a lot of value to the business in the long term when it’s done right.
The price varies in the range of Rs. 60000 to Rs 100000 per year to hire an best SEO expert in India.
SEO expert services
There are so many different services that SEO experts offer, based on your requirement & budget:
In this case, you have an in-house SEO team and you know how to do SEO but you need advanced strategies and consulting to improve the results of your efforts. SEO consultant goes through all the process that is happening and optimizes the process and strategies for better ROI.
It is a complete end to end package that given by the agency or freelancer at a fixed monthly recurring price. The team or person provides all the service in a single package to provide the results to your business or website.
Off-page SEO services
In this case, you have in house team who are experts in on-page SEO or organization don’t want third-party services, go through the website they try to outsource all the off-page SEO works to an agency or freelancer.
You have a good team for all the SEO but you might need a team or person who is good at link building or who can strategize inbound link building techniques.
How to hire an SEO expert?
The best way to hire an SEO expert or to find a best SEO expert in India is to search them on search engines saying Hire SEO expert.
For-ex: Hire SEO expert India or Freelance SEO expert India or best SEO expert in India
When performing the above task you will get an “n” number of results, finalizing them can be a hectic task, but if you know how to finalize and what are the factors to consider based on your requirement you will feel a lot relaxed and go on picking the right one.
Knowing your monthly budget is one of the important factors for any business to control spending. First, fix a monthly budget that you can afford. It need not be always on the lower side but start from the lower end and go on scaling once you start getting results.
Ex: Small business will have Rs.10000 monthly budget on SEO, a medium-sized business will have Rs.30000 monthly budget for SEO and big companies will have around Rs.50000-100000 or even greater monthly budget for SEO.
Return on Investment (ROI)
Search engine optimization (SEO) has one of the top return on investment in digital marketing. Thus, it can be a game-changer in your digital marketing strategies. The simpler idea here is whoever can bring the good ROI should be a priority, not the person who quotes you less.
Return on investment (ROI) = (Net profit/cost of investment) x 100
Ex: If two persons quoting you the same price and select the person who can deliver the higher return on investment.
In this competitive world who delivers it on time will have the major share of the market. So, Timely delivery can be an important factor as numerous people will not complete the work on time. If totally up to the business whether to prioritize the time or money. Generally who delivers on time might quote a little higher.
Check for the deliverables on the list when you receive a quote, compare all the quotes. List out all the important deliverables that are important for your business and select the quote which delivers all of them at a comparatively lesser price.
Freelancer or agency: Let me make your decision simpler. If you’re scaling your business and money is a not bigger problem go for an agency as they will have a team to scale your requirement. If are experimenting new thing and it’s a small work and money is one of the limitations then go for a freelancer.
Quality of work
Everyone will not provide the same quality and customer experience. Look for their existing work for their quality and type of results they have to provide and check whether those results match with your business key performance indicators (KPI).
Review from existing customers
It can be a great consideration factor when you are choosing new vendors for outsourcing your work especially when you are try to hire a best SEO expert in India. Look at what their existing customer is telling and only consider the factor that matters to your business. The bigger the experience the better it is.
SEO is one huge strategy which has a better return on investment, as most of the business chooses their new vendors, products or services from a simple search.
So, you need to appear in front of them when your customers are searching for your service or products.
Is the article helped you to select the SEO services in a better way?
Do want me to add anything else to the list, tell me in the comment section.