On a busy working day, one of the client calls me to ask for “I was searching for Local SEO Services in India & try to search the best local SEO expert. Is local SEO so important, there are so many talking about it”.
We had almost 20 minutes of conversation about the important and strategies of local SEO for a business, immediately he gave a green signal to implement all those strategies for their business.
After implementing all this, I have realized there are less businesses those who are aware of local SEO which is one of the most important strategies when it comes to SEO.
So, I have penned out all the information that are necessary for local SEO.
Assume that, you have a physical menswear clothing store in one of the places in Bangalore.
If a person searches for nearest menswear shops, he will be shown with the multiple options which are closer to him from where he can directly call or navigate through it. For that to happen the physical store has to optimize for search which can be done through local SEO.
First of all, what is local SEO?
Local SEO is a strategy used by the local business to optimize their visibility in local search results on Google or any other search engines. Any store, shop or business with a physical location or which serve in particular geographic area can use local SEO for their benefit.
Ex: My business gives local SEO services. So, I have optimized the result of my business to appear when a person search for local SEO services India.
Local SEO is also one of the most important parameter of whole SEO strategy.
Why local SEO is important for SEO?
As per Ahrefs Local SEO statistics:
- 30% of all mobile searches are related to location.
- 76% of people who search on their smart phones for something nearby visit a business within a day.
- 28% local searches results in purchases.
- 54% of smart phones users search for business hours.
- 53% search for direction to local store.
- “Where to buy” + “near me” mobile queries have grown over 200% from 2017-2019.
- Mobile searches “store open near me”. (e.g., “menswear store open near me” have grown by over 250% from 2017 to 2019.
- Mobile searches for “on sale” + “near me” 9 (e.g., tires on sale near me”) have grown by over 250% YOY from 2017-2019.
How do you know if you need local SEO? or Who needs local SEO?
The easiest and simple answer can be any business which has a physical brick & mortar location or business that serves their customer or client in particular geographic areas.
Ex: Grocery shop, car service garage, apparel stores, laundry stores, plumbing service etc.
In 2021, post Covid-19 most of the businesses are looking to including online as a part of their business strategy which focuses on increasing the visibility of the business in online channel.
For Ex: Company or business website, Social Media Pages, business location on Google map.
The mobile search of local search has gradually increased and it continues to increase in future, which gives tremendous boost to local businesses.
So, it’s highly recommended to implement local SEO strategies in every local business.
Local SEO services generally include:
Local optimizations drive clients and customers to your store on online through your keyword research. It is strategy that targets your audience in your location.
Even contents creation which resonates to local audience can drive huge number of traffic to your store. To create content that resonate with the local community or audience one has to research and create the content according. Such content tends go viral with in communities. Generally content are created by the experienced copywriters.
Website or Landing pages
Businesses has to create strong local presence. Generally websites add lot value to their local presence. The website has to be neatly designed and optimized for SEO for local searches.
Google My Business
Google my business is local search based tool which helps local business to optimize their location to drive customers through map direction or call. It adds a huge value with respective to local SEO.
Knowing what customer thinks about your business helps you in improvisation. Nowadays, every purchasing dependent on the reviews by the existing customer on Google maps, social media channels. So it’s important for a business to maintain and monitor the reviews which might help you in serving your customer better which might avoid negative reviews.
Local directory listings play a major role in the in local SEO. Sometimes it’s hard to maintain all the directories with consistent information.
Paid advertising add lot value in growing your business to different level which might also add value for your local campaigns and events.
Schema markup is important part of the SEO which helps the search engines to understand the signals better and help the local searches. It plays major roles in telling the search engine what your web content is about
How long does local SEO takes?
The strategy local SEO started back in 2003-2005, since then there are huge number of people who are leveraging Local SEO for their business and it has become so competitive yet it has high ROI.
Generally local SEO takes around 4-6 months to starting giving good results, when it is done correctly.
How much local SEO cost?
Especially in India, the local SEO package ranges from 6000-25000 per month based on the client requirement and results committed by the person who is offering the service.
Generally business consults local SEO consultant or local SEO agency for the services.
Local SEO consultant
A SEO consultant who is also specialized in local SEO, generally business can take consultation and implement the strategies on their own or consultant also offers services after the consultation if a business needs it.
Local SEO agency
Local SEO agency or local SEO Company is organization which has a dedicated team of people to serve the exact purpose of the client with respective to Local SEO.
If you don’t know how factors to be considered while choosing the best SEO experts in India read this article SEO expert in India.
There is huge demand for local SEO as there are so many people are searching for their needs, it important for a business to appear in front of them for relevant searches which increase your chance of converting into sales.
Local has builds good trust and authority in front of your customers. It gives high return on investment (ROI).
Since local has seen huge growth in last decade which also helping their audience to find better option and results, leveraging and optimizing for local SEO can be a game changer for any business.
So why are you waiting go local, to grow global.
Always take of your local audience to grow better as local brand.